How to Use a Face Serum and the Benefits of Applying It

How to Use a Face Serum and the Benefits of Applying It

A face serum is a skincare product meant to protect, moisturize, and nourish your skin. It contains highly concentrated active ingredients to address specific skin concerns such as fine lines, wrinkles, dullness, dark spots, and uneven skin tone. Face serums are lightweight in formula and fast-absorbing and can be layered under creams or lotions. 

If you have already bought a face serum or are planning to get one and have a few questions in mind, such as how to use face serum or when to use serum day or night, then this blog is for you. 

But before discussing how to apply face serum, let's consider its benefits. 

Benefits of Face Serum

Face serums are a great way to provide your skin with an extra layer of ingredients for added benefits. Regular use of face serums can change how your skin looks and feels. Below are some of the benefits of applying face serums. 


One of the benefits of face serums is their ability to lock in moisture into the skin. Applying serums increases the moisture content of the skin, which in turn helps improve its overall health. 

Reduces Signs of Aging

Face serums contain ingredients that work to reduce the signs of aging, such as fine lines and wrinkles. You can regularly use a serum for clear skin.

Absorbs Quickly

Face serums are lightweight and absorb quickly into the skin. They can penetrate deeper into the pores, smoothing out your skin. This benefit makes face serum an ideal first step in the layering process of any skincare routine. However, you need to learn how to apply serum on the face properly. 

Brightens Face

If you want to uplift your dull skin, face serums are the way to go. Serums contain ingredients like Vitamin C and niacinamide that enhance collagen production in the skin. By using serums regularly, you can achieve a bright complexion. 

Improves Skin Elasticity

Face serums contain active ingredients such as retinol and glycolic acid, which help increase collagen production, resulting in improved skin elasticity. 

Reduces Dark Spots and Blemishes

Another benefit of applying face serum is that it helps fade dark spots and blemishes, giving you an even skin tone. Ingredients such as vitamin C, niacinamide, and alpha-hydroxy acids play a role in dealing with dark spots and blemishes on the face. 

How to Apply Serum on Face 

To reap the maximum benefits of face serum, it is important to know how to use face serum the right way. A face serum is usually applied after cleansing and toning the skin and before moisturizing. 

Here is a step-by-step guide on how to apply serum on face.

Step 1: Clean Your Face

A serum should always be applied after cleansing the face. This allows the key ingredients in the serum to work effectively. 

Step 2: Use a Face Toner

Next, apply a face toner to sweep away any remaining traces of dirt and makeup. 

Step 3: Apply Face Serum

Take 3 to 4 drops of serum on your palm and gently apply it over your face. Remember to apply serum to your neck. While applying, also focus on areas that need attention, such as fine lines, wrinkles, or dark spots. 

Step 4: Dab the Serum Using Circular Motions

When applying the serum, use gentle tapping motions to allow it to penetrate your skin completely. Avoid the eye area to prevent irritation. 

After Applying Serum on Face What to Do?

After applying face serum, let it absorb into the skin for at least 5 minutes before continuing with your skincare regime. Next, apply a moisturizer over the face to lock in the active ingredients and boost your skin’s hydration. 

So now that you have the answer to how to apply serum on the face and what has to be done after applying serum, let’s move on to the next question - when to use serum day or night. 

When to Use Serum: Day Or Night?

Once you understand how to use face serum, you can start including it in your daily skincare routine. Most people are fine with using face serum once a day; however, you can also include it in your nighttime routine. 

A vitamin C serum is safe and suitable for use during the daytime. Applying a vitamin C serum in the morning can help prevent damage from free radicals that can occur throughout the day. When using serum in the morning, always follow up with a layer of broad-spectrum sunscreen. 

Those with sensitive skin can consider using a Vitamin C serum before bed. For all other skin types, it is recommended to use Vitamin C at night. As the body undergoes its natural repair process at night, applying a vitamin C serum can have a significant impact on the skin. The serum absorbs effectively, and the nighttime application will help build a reservoir of vitamin C, providing photoprotection for the next morning. 

Different Types of Serums

There is a wide variety of face serums available in the market, each with unique benefits. No matter what your specific needs are, there is a face serum for everyone. Here are the different types of serums you can choose. 

Serum for Clear Skin 

This type of serum's goal is to prevent breakouts. Serum for clear skin usually contains ingredients like salicylic acid and tea tree oil, which help unclog pores and keep skin acne-free. To combat breakouts effectively, this face serum can be used in your evening skincare routine. 

Skin Radiant Serum 

The skin radiant serum, also called brightening serum, works by fading any dark spots and hyperpigmentation, giving your complexion a radiant boost. This serum can be applied at the start of the day to give your skin the much-needed radiance. 

Hydrating Serums

This type of serum is beneficial for dehydrated and parched skin. Hydrating serums are designed to penetrate deep into the pores to deliver extra hydration to your skin cells and can keep your skin hydrated throughout the day.

Anti-Aging Face Serums

Anti-aging serums help reduce the appearance of signs of aging to keep your skin looking youthful and vibrant.  For best results, anti-aging face serums are usually applied at night. 


By learning the steps of how to apply face serum and using the serum consistently, you will notice visible improvements in your skin texture and tone. Using face serums made of natural ingredients can help you get beautiful and healthy skin over time. With a wide range of serums available in the market, choose the best serum considering your specific skin needs to achieve the desired results.